Can you think about one face behind your monitor that you see when you're making something? Can you tell whether you've made something that would make somebody's day? Or are you just thinking about a big pot of people who will click on your stuff?

Because the truth is once you figure out who those faces are it gets a lot easier to make something you're really, really proud of regardless of what it is you want to make.

43 Folders: 43f Podcast: John Gruber & Merlin Mann's Blogging Panel at SxSW, 2009